RESULTS
CAA’s most successful campaign to date, garnering millions in earned media.
458K complete video views on Twitch
93.9% completion rate Twitch
876K complete video views on Snapchat
12 million impressions Snapchat
156K complete video views TikTok
6.2 million impressions TikTok
3.1 million impressions YouTube
85% YouTube completion rate
44 million impressions
5 million completed video views
89K engagements
56K Facebook & Instagram engagements
1 million complete video views, FB & Instagram
18 million impressions, FB & Instagram