Background

Canada Media Fund (CMF) funds content for TV, film and gaming that is engaging and innovative. This year, they wanted to take the same approach to their annual report and create an experience that was as entertaining as the stories they promoted instead of creating a traditional annual report.

They asked that the design of this report make the existing CMF brand feel more modern, and the content, stories, and financials to be more easy to digest. The annual report was also meant to hero successful content, stories, and programs they have funded and supported - which hasn’t been done in their previous annual reports. English and French versions were required.

The budget is confidential but was in the $30,000-$50,000 range.